But in the 50 years since Clinique debuted its three-step system from an NYC department store, skincare has undergone something of a revolution. 

Welcome to the world of 10-step skincare regimes in which ferments, acids and essences are all the rage, and plump, dewy skin is standard. 

It’s as though we’ve begun to live in an ever-rotating glass-case of endless lotions, potions and vials, each of them promising an entirely new face – the market hasn’t just expanded, it’s exploded. Skincare has become a minefield. 

And not everyone has the time, money or lifestyle to invest in learning about the mountains of shiny, glittering stuff lining the shelves of every Instagram Influencer out there. It isn’t how many products you use but what you use that counts.
Healthy Skin Starts With: 

Let’s cut right to the chase: healthy skin is all about the foundations. Choose skincare products with active ingredients that have well documented benefits. 

Both our Australian pink clay mask and retinol moisturizer are formulated with clinically-vetted botanical extracts and oils to help your skin’s delicate balance and resist the temptation to get too adventurous and add more steps to your routine.

The more compact and simpler your routine, the easier it’ll be to stick to: you don’t need 300 products for skin that looks and feels great – just a few that deliver. And there’s no better place to start than with our elegant, effective clay mask and moisturizer.